Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

War in Ukraine and Corona Pandemic: Consequences for Basketball

Dthe pandemic has changed the market and caused economic losses, the war in Ukraine will also have consequences in this regard. But the dimensions have so far been less dramatic than feared. Bennet Ahnfeldt, Patrick King and Ingo Wolf came to this conclusion – three of the most important advisers in German basketball. They see … Read more

Corona: New number error on RKI – those who have recovered are sometimes counted twice – health

What do we really know for sure about the infection process in Germany? Two years of pandemic – that means: two years Corona talwho determines our everyday life and decides whether we can go to a restaurant, to a concert or to the gym. But the longer the pandemic lasts, the more inaccurate the corona … Read more

LES MILLS Global Fitness Report shows current customer needs

LES MILLS asked 12,157 consumers worldwide about their fitness habits and current needs. LES MILLS Global Fitness Report 2021 shows what the new ‘fitness landscape’ looks like after the two corona lockdowns, and what challenges gym operators face due to increasing customer demands. The most important facts in brief: LES MILLS Global Fitness Report 2021 … Read more

Fitness tracker 2020 in the test: the best models in comparison

health New Year’s sequel: With fitness trackers against the winter fat 01/09/2021, 12:03 | Reading time: 6 minutes Fitness tracker – useful companion to your sports routine Fitness tracker – useful companion to your sports routine Fitness trackers make it easy to measure athletic success. But what should you be aware of when buying a … Read more

Market fitness and health services in a targeted way and win new members

Health training, prevention or rehabilitation sports: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. The trained sports teacher prof. Dr. In an interview, Arne Morsch (DHfPG) provides practical tips for the ideal offer structure and the success factor for physical activity specialists with the … Read more

Gym: The verdict on corona lockdown strengthens members’ rights – finances

The gyms were closed for more than nine months during Corona. With an average contingent of 43 euros a month it gives an average of about 378 euros for nothing and again nothing … Instead of the money back, there are usually only vouchers or – for many gyms – free membership extensions. Often to … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more

Club sports and fitness center opens from June 1 in MV | NDR.de – News

Status: 23/05/2021 07:25 The mass sport in Mecklenburg-Western Pomerania is reopening earlier than originally planned. From 1 June, there will again be the opportunity for sports for all age groups in clubs and in gyms. As the state government explained on Saturday night after consultations with representatives of the sports associations, sports should then again … Read more