Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more

How to exploit the potential of EMS training in gyms most effectively

EMS training has been a successful model for many years. “Key data for the German fitness industry” shows disproportionate growth year after year for micro-studies with the EMS offer. And more and more classic fitness and health providers are also integrating EMS into their offerings. But does this kind of education have the status it … Read more