Interview with Marco Wolter on positive reactions to the ‘Fitmach campaign’

Marco Wolter, studio operator of Fitness Loft Saarbrücken, also saw the need to get people back on track after the closures of his studio. Therefore, he and the participants welcome Saarland’s “Fitmach campaign” and welcome the positive effects. fM: Hr. Wolter, with Fitness Loft Saarbrücken you were one of the first studios in Saarland to … Read more

Concept2 ergometers in use at HYROX events worldwide

HYROX, The World Series of Fitness Racing, ended an extremely successful 2022 season in May despite the pandemic. fitness MANAGEMENT spoke with HYROX founder Christian Toetzke about the perspectives in the event series and their partnership with Concept2. fM: You have the HYROX season 2022 on May 14th with the biggest world The Las Vegas … Read more

Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

Market fitness and health services in a targeted way and win new members

Health training, prevention or rehabilitation sports: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. The trained sports teacher prof. Dr. In an interview, Arne Morsch (DHfPG) provides practical tips for the ideal offer structure and the success factor for physical activity specialists with the … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more