Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

NFL Germany boss at Bucs vs. Seahawks “It’s Amazing”

ran.de: Alexander Steinforth, it’s finally official: The Tampa Bay Buccaneers meet the Seattle Seahawks in the first NFL game in Germany on November 13 at the Munich Allianz Arena. If you had to describe this position in one word, what would it be? Alexander Steinforth: “In just one word? It’s really very difficult! But I … Read more

Market fitness and health services in a targeted way and win new members

Health training, prevention or rehabilitation sports: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. The trained sports teacher prof. Dr. In an interview, Arne Morsch (DHfPG) provides practical tips for the ideal offer structure and the success factor for physical activity specialists with the … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more