with feelings and personal stories instead of data and facts

Far more than just a marketing trend, storytelling offers fitness and health businesses numerous brand management uses and benefits. You can find out what it is and how studios can stand out from the competition with authentic stories and strengthen their own brand with practical implementation impulses. Most fitness and health entrepreneurs have probably heard … Read more

FIBO and HYROX form a partnership and organize a fitness challenge in Cologne

In 2023, FIBO will expand its sports activities to include the HYROX fitness competition. Professional and amateur athletes compete in the FIBO halls in front of a motivating backdrop. FIBO Event Director Silke Frank sees many synergies in the new partnership and looks forward to the premiere from 13 to 16 April 2023 in Cologne. … Read more

Reduce Stress: The Best Apps for Meditation and Fitness

We show you the best apps for stress relief through fitness and meditation.Photo: Ground Picture – shutterstock.com Just got home from work and you’re supposed to be at the gym already because class is about to start? The weaker self often wins out with this view, and after a hard day’s work one prefers to … Read more

Motivated members are the key to long-term success

In the highly competitive market, it has never been so difficult to motivate members in the long term. However, fitness studios offer decisive advantages compared to the digital competition. How can studios benefit from this? Motivated members visit her studio more often. Members who visit their studio stay more often longer loyal to their study. … Read more

Even gyms save gas and electricity! It changes for your training

If you are heading to the gym late at night for a late night workout in the fall or winter, it would be helpful to bring a flashlight with you just in case. In many cases, operators of fitness studios, EMS facilities, sports clubs and other facilities are required to turn off all outdoor lighting. … Read more

Kieser is moving from Frankfurt’s Bahnhofsviertel

Dthe Kieser Training gym chain is leaving its oldest location in Germany – because it no longer wants to put up with the conditions around the main railway station for its customers and employees. Kieser runs the studio in the western part of Niddastrasse. Just around the corner, on Ottostrasse, the restaurateurs James and David … Read more

Reduce Stress: The Best Apps for Meditation and Fitness

If you want to relieve stress after a demanding day at work, you can do it with apps. Here is a selection and important tips. We show you the best apps for stress relief through fitness and meditation.Photo: Ground Picture – shutterstock.com Did you just get home from work and you should already be on … Read more

The sauna stays cold: Energy prices make it difficult for fitness studios – Ebersberg

Gyms are actually the places where strength is released – however, pure muscle power cannot release enough energy to operate the facilities. And then the sports facilities, like many other sectors, are affected by the enormous price increases for electricity and heating. In light of the long opening hours, operators have no choice but to … Read more

Survey: Wellness and day spa of fitness studios 2022 / service, offers and …

25/08/2022 – 09:00 German Institute for Service Quality Hamburg (ots) Work out first in the training area and then slow down in the spa area? Thanks to an ambitious wellness concept, some fitness studios offer this attractive mix. And the wellness oases are not only open to club members – day visitors can also book … Read more