The WhatsApp tool “360 ° Coach” supports employees in caring for members

Gyms often lack time, or human resources are depleted to respond quickly to important situations. Contact members who have not been to the facility for a long time, generate referrals or promote courses and nutrition programs. Until now, these points have required a huge amount of staff. A newly developed and automated WhatsApp tool can … Read more

Pandemic episode: Outdoor activities much more popular than gym or …

17/05/2022 – 09:30 pronoun BKK Leverkusen (ots) Indoor sports, such as in the gym or in sports clubs, have declined sharply during the pandemic. Almost no one wants to visit her again this year. Walking, cycling and exercising at home are still among the most popular activities these days. The latter is conducted online more … Read more

Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

Move and actively improve your health with ‘Fitmach-Aktion’ in Saarland

Saarland’s Ministry of Health launched in collaboration with the German University of Prevention and Health Management (DHfPG) as project manager and the Association for Prevention and Health in Saarland (PuGiS e. V.) as project partner “The Fitmach campaign: fit & healthy in Saarland”. . Using the network of fitness and health studios in the region, … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more

Volunteers are wanted for a fitness campaign / model project for several fitness starters

04/06/2022 – 08:00 German University of Prevention and Health Management Saarbrücken (ots) Saarland’s Ministry of Health in collaboration with the German University of Prevention and Health Management (DHfPG) as project manager and the Association for Prevention and Health in Saarland (PuGiS) f. V. launched the “Fitmach campaign: fit & healthy in Saarland” as a project … Read more

Market analysis “European Health & Fitness Market Report 2022” presented

As part of the 9th European Health & Fitness Forum 2022 (EHFF), EuropeActive and Deloitte presented their new industry survey to more than 400 invited guests in Cologne. The European Health & Fitness Market Report 2022 (EHFMR) provides comprehensive industry figures from the European fitness and health market and illustrates a growth trend following the … Read more

How to exploit the potential of EMS training in gyms most effectively

EMS training has been a successful model for many years. “Key data for the German fitness industry” shows disproportionate growth year after year for micro-studies with the EMS offer. And more and more classic fitness and health providers are also integrating EMS into their offerings. But does this kind of education have the status it … Read more