How Neuro-Training Can Improve Eye And Neck Problems Caused By Screenwork

People who mainly perform screen work often have head and neck problems as well as eye problems caused by fatigue. Whether exercise through targeted strengthening and relaxation of the eye muscles has a positive effect on these symptoms was investigated in a DHfPG bachelor thesis. According to the Federal Statistical Office, already worked this year … Read more

Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

Move and actively improve your health with ‘Fitmach-Aktion’ in Saarland

Saarland’s Ministry of Health launched in collaboration with the German University of Prevention and Health Management (DHfPG) as project manager and the Association for Prevention and Health in Saarland (PuGiS e. V.) as project partner “The Fitmach campaign: fit & healthy in Saarland”. . Using the network of fitness and health studios in the region, … Read more

successful sales strategies

If you want to convince in a sales talk, sign up for new memberships and generate more sales, you need much more than “just” sales talent. What counts are strong arguments, a customer-oriented sales strategy and, above all, a structured, needs-oriented advice. The following solutions show how studies can act even more purposefully. WHO sell … Read more

Market fitness and health services in a targeted way and win new members

Health training, prevention or rehabilitation sports: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. The trained sports teacher prof. Dr. In an interview, Arne Morsch (DHfPG) provides practical tips for the ideal offer structure and the success factor for physical activity specialists with the … Read more

How to exploit the potential of EMS training in gyms most effectively

EMS training has been a successful model for many years. “Key data for the German fitness industry” shows disproportionate growth year after year for micro-studies with the EMS offer. And more and more classic fitness and health providers are also integrating EMS into their offerings. But does this kind of education have the status it … Read more

What factors make EMS training successful? Interview with Nathalie Hütsch (body shapes)

Benefits of the EMS training method, success factors, target groups and the study operators’ perspectives. Nathalie Hütsch runs two EMS studios in Bornheim as a franchisee of body shapes. We talked to her. that Form of training EMS offers many advantage. In ‘Practice Check EMS Training’ we have checked if and how this “HP” can … Read more