FIBO and HYROX form a partnership and organize a fitness challenge in Cologne

In 2023, FIBO will expand its sports activities to include the HYROX fitness competition. Professional and amateur athletes compete in the FIBO halls in front of a motivating backdrop. FIBO Event Director Silke Frank sees many synergies in the new partnership and looks forward to the premiere from 13 to 16 April 2023 in Cologne. … Read more

Motivated members are the key to long-term success

In the highly competitive market, it has never been so difficult to motivate members in the long term. However, fitness studios offer decisive advantages compared to the digital competition. How can studios benefit from this? Motivated members visit her studio more often. Members who visit their studio stay more often longer loyal to their study. … Read more

Making mobility training profitable in the gym

Flexibility from head to toe – a wish that many course participants want to achieve with the help of classic stretching training. However, this form of exercise is often only used to warm up or cool down and is rarely designed to be attractive. But there is another way: with mobility training that is effective, … Read more

The women’s fitness chain Fru Sporty starts the care week with a voucher campaign

They are irreplaceable in our society, doing incredible things every day and investing a lot of physical and mental strength to be there for others who need help and support. What is meant is, of course, the nursing staff in elderly and nursing care. And that’s why the women’s fitness brand Mrs.Sporty decided to use … Read more

Various training offers from the fitness and health industry for the European Week of Sports

More exercise in Europe: Under the motto #BEACTIVE and a wide range of training offers from 23 to 30 September 2022, people across the continent will be motivated to exercise. DSSV presents EuropeActive’s campaign for the European Week of Sports in video and provides marketing and image material for download. Use the customer retention and … Read more

Demonstrate strength and endurance at the HYROX World Series of Fitness

HYROX is a fitness race consisting of eight one-kilometer runs alternating with eight different training sessions. With the HYROX partnership, members of the studios can prepare for the World Fitness Championships or prove their fitness with the HYROX Physical Fitness Test. Michael Wunderle, regional manager of the VeniceBeach and FitBase studios of the Pfitzenmeier Group, … Read more

What changes will digitization bring to education

What if the majority of people weren’t from feeling of needt would work out, but because it’s them funny power? that motivation of the members maintenance has always been a difficult subject for the fitness industry. And it has undoubtedly never been more difficult than it is today as consumers more opportunities and higher expectations … Read more

How do you manage endurance training in the gym?

Endurance training is for many an elementary part of the training. Training control – and especially choosing the right intensity – is often a “black box”. Qualified trainers should shed light on this and use simple means to set targeted load specifications. endurance training by definition pursues the target, both the fatigue resistance as well … Read more