Opportunities and repositioning of the fitness and health industry

Prof. Dr. Sarah Kobel heads the market research department at DHfPG and, thanks to her research projects, is very familiar with the needs of study operators and fitness customers. In an interview with fitness MANAGEMENT international, she explains what opportunities can be deduced for the industry based on the results of “key data from the … Read more

Move and actively improve your health with ‘Fitmach-Aktion’ in Saarland

Saarland’s Ministry of Health launched in collaboration with the German University of Prevention and Health Management (DHfPG) as project manager and the Association for Prevention and Health in Saarland (PuGiS e. V.) as project partner “The Fitmach campaign: fit & healthy in Saarland”. . Using the network of fitness and health studios in the region, … Read more

Corona in MV: questions and answers about the rules of the land | NDR.de – News

Since Thursday (April 28), only the basic corona protection measures have been in force in MV. Masks are now only mandatory in the following areas: in public transport in hospitals and nursing homes when vulnerable groups are affected The state government largely repealed the 3G rule in MV this Easter. Most recently, tourists who are … Read more

LES MILLS Global Fitness Report shows current customer needs

LES MILLS asked 12,157 consumers worldwide about their fitness habits and current needs. LES MILLS Global Fitness Report 2021 shows what the new ‘fitness landscape’ looks like after the two corona lockdowns, and what challenges gym operators face due to increasing customer demands. The most important facts in brief: LES MILLS Global Fitness Report 2021 … Read more

Market fitness and health services in a targeted way and win new members

Health training, prevention or rehabilitation sports: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. The trained sports teacher prof. Dr. In an interview, Arne Morsch (DHfPG) provides practical tips for the ideal offer structure and the success factor for physical activity specialists with the … Read more

Deloitte interview on “key data from the German fitness industry 2022”

The Corona pandemic has increased the need for flexibility among customers. A combination of training in the gym, at home and outdoors is in high demand. Stefan Ludwig and Christian Rump (Deloitte GmbH) talk about other trends that can be observed in Germany and Europe in an interview on “key data for the German fitness … Read more

Population health as a top priority in the corona pandemic

from a current study by DSSV e. V. – employers’ association for German fitness and health facilities, which is organized in collaboration with the German University of Prevention and Health Management (DHfPG) and the industry magazine fitness MANAGEMENT international (fMi) was made scary numbers: As a result of politicians’ decision in favor of the 2G … Read more

Corona pandemic in the fitness and health industry: The big update of fM Corona week

Corona, vaccinations, sports, health, training and prevention in focus: What is the current development in the pandemic, and what rules do politicians put in response? In our Corona Week Update, we provide an overview of current decisions for the fitness industry. And the question of all questions: Where does 3G already apply, and where does … Read more

Corona pandemic: what will happen to the malls now?

Berlin. Itzehoe is searching for “shopping city”. But if you drive on the escalators in Holstein Center in the city with about 30,000 inhabitants on the outskirts of Hamburg, you can quickly lose the desire to shop. Between lowered shutters, taped shop windows and empty areas, the last shops are struggling to survive. Only 13 … Read more

“I want a clearer signal from politicians”

If you want to work out in the gym, you need a negative coronal test, full vaccination or recovery. But from October, the tests are subject to a fee. t-online talks to club owners. The 3G principle has been in force nationwide since Monday. Staying indoors, such as a restaurant or gym, requires either full … Read more