Investing in strategic marketing not only helps to reach key industries, but also target groups around the world as part of executing the company’s growth roadmap.
MONTREAL, August 04, 2022–(BUSINESSWIRE)–syntaxa provider of multi-cloud cloud services and mission-critical applications, today announced the appointment of Catherine Solazzo as Director of Marketing. With over 18 years of experience in the information technology industry, Catherine will bring her next-generation marketing leadership and proven business expertise to Syntax at the 50 e company anniversary.
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Catherine Solazzo named Syntax’s first CMO (Photo: Business Wire)
Today’s announcement follows the launch of Centers of Excellence of Syntax’s industry and is part of the company’s long-term growth strategy. In her role as Chief Marketing Officer, Solazzo will focus on the marketing function to become a growth engine for the business, leveraging the strong portfolio footprint and brand value. of Syntax on a global scale in a context characterized by a new turning point. Indeed, the company is about to enter its next era of channel leadership.
“I am delighted to welcome Catherine to our leadership team and to invest in our global marketing efforts, which I know will drive growth and results for our business and our customers,” said Christian Primeau, Chairman and CEO of Syntax. “Catherine brings a wealth of experience implementing high-return marketing programs with partners across ecosystems. An experience that will allow us to continue to enhance the Syntax brand and provide added value to our customers. »
“Leading global teams through organizational transformation is a real passion for me,” said Catherine Solazzo, new Chief Marketing Officer at Syntax. “I look forward to the impact our marketing organization will then have in today’s environment as we work to build Syntax’s global influence in the managed cloud service provider space and drive customer success. »
Solazzo will focus on growth by driving demand, but also by building strategic partnerships and a world-class marketing organization. Prior to joining Syntax, Solazzo served as Senior Vice President, Marketing at TD SYNNEX and held several positions during her 17 years with IBM Corporation.
Throughout her career, she has acquired expertise in the areas of performance and product marketing, brand strategy, digital business, ecosystem development and communications. She has held positions in Canada and abroad, including three years in Japan.
Solazzo has been recognized by CRN as one of the Channel’s Most Powerful Women – Most Powerful Women of the Channel (2021) , 100 People You Don’t Know But Should Know – 100 People You Don’t Know But Should (2020) and Women of the Channel (2020, 2021) Catherine holds a degree in communications from Marist College in Poughkeepsie, NY.
Learn more about Syntax and its deep industry expertise in implementing and managing deployments multi-ERP in the cloud, visit its website.
Syntax provides end-to-end technology solutions, trusted professional advice, and application management services to power mission-critical cloud business applications. With 50 years of experience and over 700 employees worldwide, Syntax has solid expertise in implementing and managing multiple Enterprise Resource Planning (ERP) deployments in secure environments. private, public or hybrid. Syntax works in partnership with SAP, Oracle, JD Edwards, AWS, Microsoft, and other global technology industry leaders, to ensure that applications for consumer use run smoothly, securely, and so that they are also at the forefront of technological innovation in companies. To learn more about Syntax, please visit: www.syntax.com.
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