The agency BETC Design was entrusted with the redesign of the visual identity and packaging of the new ranges of the Petit Navire brand, born in 1932. The Moroccan National Tourist Office also asked BETC Design to strengthen and restore modernity to the brand ” Morocco” through a new identity developing its poetic and cultural dimension, for a resolutely international audience. Finally, Ulé, the new eco-conscious cosmetics brand of the Shiseido group contacted the agency for the foundation and creation of its brand identity and packaging.
Following a competition between four agencies, Ogilvy was selected by Guigoz to be its loyalty and customer experience agency. The Experience Ogilvy team will support Guigoz on several key dimensions of the brand’s relationship strategy: the launch of new products, customer journeys, the relationship cycle, and monitoring of actions throughout the year.
12 new customers for Social Room. The 100% “social media” communication agency wins the redefinition of the editorial strategy on LinkedIn, community management and the social ads amplification of Crédit Mutuel Océan. For the ready-to-wear brand I.CODE (IKKS group), the agency will be in charge of revamping its social media strategy and providing support on social networks for the launch of a new product. HEC Alumni, an association of HEC Paris graduates, calls on Social Room to define its international social media strategy, and support it with strategic and operational advice. The agency will also take charge of the social media strategy of the national movement Etre-là (which brings together associations of volunteers serving palliative care), the network of solidarity garages SolidarAuro, the school BTP CFA Maine-et-Loire , the group of notarial offices Estuaires Notaires, KMSI (company dedicated to HR support), the joinery group Dubois, the recruitment firm ABC For Value, the firm specializing in IT LOG and Oceanide (trials and maritime engineering studies).
Following a call for tenders organized in view of the 50th anniversary of the Conservatory in 2025, it is WNP, an integrated marketing and communication consulting agency, which was chosen. The mission of the agency will be – over a period of 4 years – to develop the influence of the institution and to raise awareness of the importance and diversity of its action. WNP will accompany the Conservatoire du littoral from the summer of 2022 in a logic that is both “orchestrated” (according to a plan to ramp up communication over 4 years) and “integrated” (which will combine advertising – in the press, display and digital in particular – social media, publishing and events).
Impulse Analytics, a marketing performance consulting firm, was chosen by the streaming platform Gaia.com (dedicated to well-being and mindfulness) to develop its notoriety on social networks and boost its income. The agency will support the launch of an exclusive SVOD offer in France with a campaign launched in July 2022.