DGAP News: AUTO1 Group SE: Autohero becomes official main partner of Real Madrid Basketball | news

DGAP News: AUTO1 Group SE / Keywords: Collaboration

AUTO1 Group SE: Autohero becomes official main partner of Real Madrid Basketball

23.06.2022 / 13:27
The issuer / publisher is responsible for the content of the notice.

AUTO1 Group SE: Autohero becomes official main partner of Real Madrid Basketball

Multi-year contract as official main partner from 1 July 2022

– Autohero logo presentation on team jerseys

– Sports partnerships as a cornerstone of our profitable growth strategy

Berlin, June 23, 2022 – Autohero, Europe’s leading online store for premium used cars and the retail brand AUTO1 Group, today announces its new partnership with Real Madrid Basketball and the signing of a multi-year agreement with the opportunity to renew as the official main partner. The new alliance with the Spanish basketball club, which has just won ENDESA’s national basketball league for the 36th time, includes the logo presentation on the team’s jerseys and officially begins on July 1, 2022. This is the company’s first sporting commitment in Spain.

“We are very pleased to have Autohero as our basketball team’s main partner for the coming seasons. Autohero is a young company and leader in the European market with great innovative strength. Together, our goal is to create many more successes for our beloved Real Madrid community. “commented Emilio Butragueño, director of institutional relations Real Madrid.

As part of the collaboration, Autohero will show advertising campaigns on both TV and digital media, as well as live at Real Madrid’s home matches in the WiZink Center. Autohero will use its strong digital expertise to develop attractive and engaging content for basketball fans to make the experience even more fun and enjoyable. In addition, joint sales activities have been agreed on Real Madrid’s channels, such as social media, YouTube and TV spots.

“We are very pleased to announce today our partnership with the most successful basketball club in Spain and Europe. Real Madrid’s basketball team has an excellent reputation and strong recognition in basketball and beyond. The partnership will support our mission to make car purchases at To do Autohero to the first choice for car buyers. Our successful sports partnerships are an important cornerstone of our profitable growth strategy. ” explained Christian Bertermann, CEO and co-founder of AUTO1 Group.

“We are very proud to announce this strategic partnership as it will allow us to further increase our brand awareness and perception both in Spain and in Europe, especially among millions of basketball fans,” adds Asier García, Vice President Spain and Portugal for AUTO1 Groupadd.

Real Madrid Baloncesto was founded in 1931 and has a long and distinguished history in Spanish basketball. With 36 victories in the Spanish national league and 10 victories in the Europa League, the club’s sporting track record is unparalleled – with more than 15 million fans, it is the leading basketball club in both Spain and Europe. To date, 35% of Spaniards between the ages of 18 and 65 are interested in basketball.

The kick-off video of the new partnership can be accessed via the following link:

About Autohero

Autohero, the fastest growing online seller of used cars in the EU, is a brand of the AUTO1 Group and enables its customers to buy used cars conveniently, safely and individually. The company offers vehicles from its own warehouse and sells them with the unique Autohero quality standard. Buyers benefit from free delivery of the vehicle directly to the customer’s door or possibly to a collection point close to the customer. In addition to a 21-day money-back guarantee, all vehicles come with a one-year warranty.

About AUTO1 Group

AUTO1 Group was founded in 2012 and is a technology company with several brands that develops the best way to buy and sell cars online. Its local European consumer brands like wirkaufendeinauto.de offer consumers the fastest and easiest way to sell their car. The AUTO1.com dealer brand is Europe’s largest wholesale platform for professional car dealers. With its Autohero retail brand, AUTO1 Group leverages its technology, scale and operational expertise to develop the best customer experience for online car purchases. The AUTO1 group operates in over 30 countries and achieved a turnover of 4.78 billion euros in 2021. Following the successful listing in February 2021, the group’s shares are traded on the regulated market (Prime Standard) on the Frankfurt Stock Exchange under the trading symbol AG1 and ISIN DE000A2LQ884.

Visit www.auto1-group.com for more information


Alexander Enge
Senior Manager Investor Relations
Phone: +49 (0) 30 – 2016 38 213
Email: [email protected]

AUTO1 Group SE | Bergmannstrasse 72 | 10961 Berlin | Germany

23/06/2022 Publication of a Corporate News / Financial News, broadcast by DGAP – a service of EQS Group AG.
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