Euroleague Basketball expands Web3 strategy with interactive video NFTs in …


TORONTO, October 1st / PRNewswire /

Following the launch of EuroLeague Land, which allowed fans to enjoy the 2022 Turkish Airlines EuroLeague Final Four in a virtual experience, Euroleague Basketball announced a multi-year partnership with Clancy International. The Clancy Interactive Video NFT platform will allow Clancy EuroLeague fans to own and collect interactive video NFTs. This is a further development of the EuroLeague Web3 strategy.

Web3 is that new space for sports, e-sports and entertainment fans based on blockchain technology. And interactive video NFTs now allow fans to redefine their relationship to their passions and truly own some of the content produced by the league, clubs and players.

For example, EuroLeague now has interactive video cards, called EuroLeague EuroReels, which are marked as non-fungible tokens (NFTs) to ensure the uniqueness of each item. EuroReels captures key moments in the Turkish Airlines EuroLeague season 2021-22 and is accompanied by a wealth of information and statistics, making them a real collector’s item. EuroReels are offered in various rarities and bespoke cases.

Rem Langan, CEO of Clancy said: “We are delighted to work with such a progressive and globally recognized sports league. EuroLeague has passionate fans and we look forward to giving them a digital quality experience. It is an honor to work with a “a sports and entertainment company driven by such creativity, innovation and fan excellence. Clancy is delighted to welcome Euroleague Basketball to its growing portfolio of global sports brands alongside SL Benfica.”

The Euroleague Partnerships division has been working over the last 12 months to define an appropriate Web3 strategy to maximize opportunities for fans and consumer engagement. The partnership with Clancy aims not only to create new virtual products, but also to adapt the functionality of the products to the expectations of the fans.

“Our fans deserve that we do our best and create spaces where they are comfortable and entertained, and we are very happy that we have achieved that with Clancy,” said Roser Queralto, Euroleague Basketball’s chief business officer. “The Web3 site is still in its infancy, but partnership with solid companies guarantees not only greater business opportunities, but also a faster learning curve.”

To avoid any speculation and to give all EuroLeague fans the opportunity to own a piece of competition history, the introduction of EuroLeague EuroReels will be gradual. From now on, all interested fans can subscribe to the EuroReels Beta Pass (RBP) list to be notified when the beta platform goes live. You can create an account here to get ready for the beta version of the private collection before it is released to the public next month.

Information about Clancy

Clancy is a fan-based blockchain technology company whose proprietary platform provides fan-driven companies with blockchain solutions and bespoke NFT markets that are an extension of each partner’s brand. Clancy offers the highest level of interoperability and enables partners to secure and control their operations in Web3.0.

Clancy drives collaborative content engagement, commerce and gamification through a digital, enhanced interactive NFT experience. Clancy is driving a new era of fan-based NFT collectibles through sports and entertainment solutions that are growing fan base and maximizing engagement. For more information, visit or email [email protected]

Information about EuroLeague

Euroleague Basketball (EB) is one of the world leaders in the sports and entertainment industry, running Europe’s best professional basketball club competitions using a unique and innovative organizational model. As owners and managers of some of the most successful and well-known clubs in the world, EB manages the continent’s two leading men’s basketball competitions, Turkish Airlines EuroLeague and 7DAYS EuroCup, as well as the sport’s leading under-18 tournament, EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and across the sports community via the OTT platform EuroLeague TV. EB also organizes a range of community and education activities led by the One Team program and in line with the objectives of the UN 2030 Agenda for Sustainable Development. On the academic side, the EB Sports Business MBA educates future professionals in sports management.

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Original content by: Clancy, broadcast by news aktuell

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