These are the most successful fitfluencers

Sports in front of the screen are almost as old as the television itself. But when the gyms had to close due to the pandemic, fitness videos became a million-dollar business. We present seven of the most successful accounts.


Pamela Reif

claims
“Let’s train together”

Subscribers to Youtube
7.08 million

Estimated earnings per video
$ 19,699 *

Who is behind this?
Pamela Reif, who is not related or related by marriage to Marcel, was born in Karlsruhe in 1996 and has been writing on Instagram and YouTube since 2012. Of course, she has since published a cookbook. Since March 2020, Reif and her brother Dennis have been running the chat podcast “Schaumermal”, where the two tell about their movements, first times and air in the stomach.

Typical cheering
Mrs. Reif prefers to train in silence.

Lift
“Together, we will achieve your goal of a strong, healthy and feminine body step by step,” promises Reif’s app. But you do not get the body for free. The app costs around 20 euros a year, and “FAZ” admitted to Reif: “I have to tell everyone that it requires a lot of perseverance and discipline.”

Who is this appealing to?
The focus on belly, legs and bottom, the happy dance music and backgrounds with potted plants is clearly aimed at a female audience whose aesthetic socialization took place on Instagram.

Typical exercise
The classic program with body and knee bends, sit-ups and stretching of the legs in the air, or: “Booty, Abs, Fatburn”.

What do the neighbors say?
Since almost no heavy equipment has to be moved, the training should cause some problems in the apartment building.

How tiring is it?
7 out of 10 dumbbells

* Estimated earnings were collected for a study commissioned by dietary supplement manufacturer Garden of Life


Yoga with Adriene

claims
“Find out what feels good”

Subscribers to Youtube
9.87 million

Estimated earnings per video
$ 4174

Who is behind this?
Adriene Mishler, originally an actress and dancer, is from Austin, Texas and is the most successful yoga teacher on YouTube. Chris Sharpe, who produces the videos, met the 36-year-old while filming an indie horror movie.

Typical cheering
“The hardest part is showing up.” With Adriene comes the first praise, when you are not even on the mat.

Lift
Yoga is for everyone. That’s why there are exercises for chefs, for firefighters, for writers, for golfers, for the undead (this was a Halloween special).

Who is this appealing to?
Definitely the whole world. Before Corona, Mishler toured like a rock star and filled halls with thousands of people. She records her videos in her kitchen and milks an internet trend by letting her super cute dog, Benji, trudge through the frame.

Typical exercise
Not just because of Benji: the downtrodden dog. Anyone can do it, and yes, it’s really good for any rear-bent drone in the home office.

What do the neighbors say?
Ommm … Because in “Yoga with Adriene” there is no jump, no weights thunder in the floor. Not even a mantra hums in the end.

How tiring is it?
3 out of 10 dumbbells


MadFit

claims
“Real-time training, fitness, inspiration”

Subscribers to Youtube
5.93 million

Estimated earnings per video
$ 3604

Who is behind this?
Canadian Maddie Lymburner was working in a health food store when she began documenting her vegan diet on Instagram in 2015. In 2018, she expanded her portfolio to include fitness videos. Incredibly, unlike almost every other fitfluencer, she has yet to write a cookbook.

Typical cheering
“Almost there!”

Lift
Not clear. The videos are tailored to individual parts of the body, but twenty-something keeps her big plan vague. She loves to “help people, help themselves, get them started and have a good time!” she explained on Instagram.

Who is this appealing to?
People with stable self-confidence. Sensitive souls are perhaps less motivated than intimidated by the narcissistic gymnast in his super-tight shorts.

Typical exercise
The usual program for stomach, legs and buttocks, with a lot of jumping going on here. Which may be because Maddie Lymburner has been competing in sports dance competitions for almost 20 years.

What do the neighbors say?
Those living in the old building should not be surprised if the neighbors ring the doorbell because their chandelier has been knocked down.

How tiring is it?
7 out of 10 dumbbells


Athelan-X

claims
“Put science back in strength”

Subscribers to Youtube
11.6 million

Estimated earnings per video
$ 3731

Who is behind this?
American Jeff Cavaliere is a trained physiotherapist, studied physiourobiology and was the fitness coach for the New York Mets baseball team for several years. In addition to his paid video programs, he runs a mail-order business for muscle-building supplements, which Sylvester Stallone raves about.

Typical cheering
“We can fix this!” Cavaliere likes to decorate his muscular torso with hectic ink strokes to emphasize the problem areas he talks about.

Lift
Anyone can have an athlete’s body, which is “the look most men want and most women find attractive.”

Who is this appealing to?
Do you want a sixpack? A bicep as big as a sewage pipe? Exercises with names like “The Dumbbell Death March” do not deter you? Then this is just your thing!

Typical exercise
weightlifting, bench press

What do the neighbors say?
Rather turn down the volume. As loud as Cavaliere shouts for the camera, there is no small chance that people will gently ask in the hallway if everything is okay in your home at the moment.

How tiring is it?
10 out of 10 dumbbells


Roberta’s Gym

claims
“Helps you stay fit, slim and energetic”

Subscribers to Youtube
3.54 million

Estimated earnings per video
$ 1086

Who is behind this?
At least someone who can program. Roberta is a computer-animated fitness trainer who vaguely resembles Lara Croft. The channels are in English, Spanish, German, Russian and Portuguese. At least the voice is not computer generated.

Typical cheering
It’s not there. Counts only here: repetitions, seconds, calories burned.

Lift
Lean arms, round buttocks, slim waist, less belly fat … all in 7-day challenges. Or three days. Or ten days. Or 30 minutes. Simply select from the menu.

Who is this appealing to?
People with a well-trained inner motivation. The videos with the artificial computer aesthetics and the toned down dance hits are the most joyless market has to offer.

Typical exercise
Push-ups. Exhausting and not only torture for the arm and chest muscles, but also a challenge for the frustration tolerance.

What do the neighbors say?
Certainly nothing. The program is so boring that you switch to Netflix after a maximum of five minutes.

How tiring is it?
7 out of 10 dumbbells


The Body Coach TV

claims
“Say hello to a real game changer”

Subscribers to Youtube
2.76 million

Estimated earnings per video
$ 1440

Who is behind this?
MBE-awarded British personal trainer Joe Wicks has been posting since 2014, has written nine cookbooks (including one on baby food) and holds a Guinness Book of Records for the most-watched fitness livestream (over 900,000).

Typical cheering
“Hold! Hold! Hold!” while the timer beeps the last few seconds in the background.

Lift
“Get fit, conjure up delicious food and feel great.” So nothing less than the beautiful, ideal world that the pastel-colored website with the laughing people also promises.

Who is this appealing to?
Joe Wicks is something like the training Jamie Oliver: low entry threshold and extremely friendly tone. However, the training quickly becomes too lax for ambitious amateurs.

Typical exercise
Sit-ups, sit-ups and more sit-ups

What do the neighbors say?
Even if you do not train at home on such soft and sound-absorbing rugs as Joe Wicks does in his home studio, you should have no problems with the people sitting below you in your home office.

How tiring is it?
5 out of 10 dumbbells


Fitness Marshall

claims
YouTube’s hottest fitness pop star

Subscribers to Youtube
3.24 million

Estimated earnings per video
$ 4527

Who is behind this?
Caleb Marshall, 28, hails from Marion, Indiana, which is the deepest province. As a child he was a fanatical Britney Spears fan, later he became a fitness trainer. In 2018, he moved to LA with his girlfriend and recorded dance videos for current pop hits with him there. His camouflage clothes are trademarks, of course, he’s the fitness marshal. You can also buy them.

Typical cheering
“It’s like a yoga class, but more sexy”

Lift
Get in shape without having to train. That, of course, is only half true. If you try to follow Marshall’s choreographies, you will sweat a lot.

Who is this appealing to?
Anyone who feels homeless in times of closed clubs. Because the Marshal can make faces like Jim Carrey, the entertainment factor is high.

Typical exercise
Whether it’s Dua Lipa or Lady Gaga, Marshall always includes a boogie part in his exercises. No wonder with his hip swing.

What do the neighbors say?
Probably not a good thing. Depending on how often and how high you turn it up, there will be enough reason to complain to the property management to get a rent reduction.

How tiring is it?
6 out of 10 dumbbells

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