The return of the world’s largest fitness fair live and in color – for the first time since 2019 – was an important milestone for the fitness and health industry as it continues to recover from the effects of the pandemic. More than 500 exhibitors and 51,000 visitors from 109 countries met to exchange ideas, present products and enter into partnerships. Les Mills takes these top five insights into the future.
1. We are not over the hill yet
Despite positive signs that fitness industry yourself from pandemic recoveredshows recent data from the European Health & Fitness Market Report 2022, that The numbers are still volatile is. The overall European fitness market, members and turnover are still significant below the pre-pandemic level.
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Promising for that success is in the future Innovations and smart personalization and Expanding the target groups.
2. We need to rethink and act
In one of his speeches at FIBO 2022, Phillip Mills explains how leading Gyms Boutique offers integrate into their studies to create one younger audience to counter and minimize the threat from surrounding boutique studios.
Using the example of the successful Midtown Athletic Club in Chicago, which membership has already surpassed from before the pandemic and which the most profitable studio in the worldhe stressed the importance of in invest in new innovationsto win the members back.
Phillip Mills said: “We have all lost members over the last two years and we will have to number of members as quickly as possible rise againwhich we mean new things must do to excite them. “
New equipment, new course concepts & boutique studios
And further: “In the middle Worldwide financial crisis it stood People queuing in front of Apple storesto grab the latest iPhone. It is the levelthat we strive needs – new equipment, exciting new course concepts, boutique studios in our studios, a smart and dynamic interior – Offers that are so compelling are they Inspire people no matter what happens in the world.“
Gender equality is a top priority
Despite progressit concerns Diversity and inclusion in the fight against racism and equal rights has already been made, the leading forces in the industry agree: it is lying still a long way to gowhere greater representation of diversity and inclusion must have top priority.
“Inclusion is about that everyone has a seat at the table and feel empowered to do your best – without fear of failuresays Clive Ormerod, CEO of Les Mills International.
4. Our task: to find top talents
Given the global labor shortagewhich is noticeable in all industries, companies need to work harder in 2022 to Attract top talent – and yours retain existing top talent.
This topic was often discussed at FIBO 2022, as well as other macroeconomic developments such as rising inflation and bottlenecks in the supply chain.
As highlighted in the EuropeActive report, it is imperative for gyms to focus on focus on group training experienceswhereby Instructors in focus stand and combine hard and soft skills to ensure fun and results.
keep members moving
“That Pandemic was formed from the use of technologiesto keep the members in motion. that next phase of industry growth will undoubtedly be driven by ours talent drivensaid Martin Franklin, CEO of Les Mills Europe
5. Top finesse trend: gamification
The cultural convergence of fitness, fashion, music and entertainment heralds a new era of “Exercise“, at brave collaborations and produces innovative products. gamification was one of most notable trends knives.
A number of fitness games and data-driven portable devices proven their potential to increase motivation to train and appeals to a younger audience.
Companies like Fit XR and Supernatural have already been in this area first successes scored while Les Mills used the BODYCOMBAT VR app, which is one of those most popular martial arts-inspired workouts of the world into the meta-verse, provides an exciting gamification experience.
Games: Exercise instead of sitting
From a societal perspective, it could potential in VR and metaverstransforming games from a sedentary activity to a form of exercise, great impact on health have, especially in children and adolescents.
The tide lifts all boats
And the rising tide more active society would lift all boats – even those in gyms. Do you want regularly and first and foremost latest research and insights from the fitness industry achieve? Then you can contact Les Mills directly here.
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