German football league
© DOSB New Media / Manfred Loeffler

The online sports channel Sportdeutschland.TV going with German football league in the American Football Association Germany (AFVD) a long-term one Partnership until 2027 one. All regular, semi- and quarter-final matches of the SharkWater GFL will be shown live and on demand in the league and club profiles on Sportdeutschland.TV. A conference mode also allows parallel streaming of games taking place at the same time in one player. In addition, there should also be a moderated conference in the playoffs. “With Sportdeutschland.TV we take a trend-setting step for the future of the media presence of the top leagues in German football,” says Vice President of the GFL, Axel Streich. and Björn Beinhauer, CEO of DOSB New Media GmbHemphasizes: “The hype about American football in Germany is unbroken. We are all the more pleased to present Germany’s best league to our viewers with SharkWater GFL. Through the long-term partnership we want to achieve this with the league and the clubs. Further develop the ‘GFL’ product and exploit the high potential even better. “In addition to the GFL broadcasts, Sportdeutschland.TV will also give all GFL 2 clubs the opportunity to show their matches in a livestream.

BT
© BT

Warner Bros. Discovery and BT Sport create a new one in the UK joint ventureto Merge BT Sport and Eurosport into one company will. The rights portfolio is quite extensive and includes the Champions League, Europa League, Premier League, Premier League Rugby and various cycling and winter sports rights. “We are delighted to bring fans a new premium sports offering that brings together everything they love from BT Sport and Eurosport UK.” Andrew Georgiu, President and CEO of Warner Bros. Discovery Sports Europe. “Combined with our growing portfolio of premium entertainment content, the promise is to offer consumers a richer and deeper content offering that not only delivers greater value from their subscriptions, but brings sports to a wider audience.” Both BT Sport and Eurosport UK will retain their current branding for the time being, but will be merged in the future. Probably until the end of the year the transaction must be completed.

Basketball Bundesliga
© BBL

The new contract with S Nation Mediashared by sports streaming companies from Christian Seifert and the media group Axel Springershould work for it Basketball Bundesliga (BBL) financially rewarding. As the special service “Sponsors” reports, the six-year contract must have a financial volume of at least 35 million euros has – about 20 percent more guaranteed income per. season than before at Deutsche Telekom. “Really new and the core of our concept is above all a significant increase in the reach of BBL,” says Marcel Wontorra, the streaming platform’s new Chief Revenue and Operating Officer, to “Sponsors”. “This will be achieved through more content between matches, more rights to the league and the clubs, sharing content through their channels and strategic media partners such as ARD and Bild.” Both with picture as well ARD extensive cooperation should have been agreed.

Sports and numbers

2. Bundesliga
© Bundesliga

It’s not just the last day of the Bundesliga match sky secured strong quotas – also those 2nd league met great interest among the fans with the exciting final sprint on Sunday. Average 830,000 spectators Sky spoke in the afternoon with individual games and conference, so the market share of the total audience was already 8.0 percent. The toll booth even admitted the 14- to 49-year-olds a large market share of 16.5 percent. After all, “Sky 90” also brought in 1.0 percent at lunchtime, but more than 50,000 fans did not line up to watch the football speech.

sport 1
© Sport1

There was already great interest “double pass”who at sport 1 With 5.5 percent market share in the target group scored and overall average 550,000 spectators the lid in front of the television. The days before also attracted quite a few fans World Ice Hockey Championship to: After that The German national team’s opening match against Canada Friday from kl 450,000 fans was seen and noted a market share of 2.4 percent in the target group was for the fight against Saturday Slovakia average 400,000 spectators included. Among the 14 to 49-year-olds 2.2 percent market share achieved. The match between Austria and the United States had 170,000 fans and a market share of 1.1 percent on Sunday. The meeting between Denmark and Switzerland was more difficult with only 0.5 percent in the evening.

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