Every year, audience numbers for the Super Bowl haunt the media and the Internet. Help and tips on how many there really could be. The article was originally published on February 6, 2019.
Hard play, few points, weak break show: It was the ingredients that gave the NFL the worst ratings for a final in eleven years. Nevertheless, an average of just over 100 million people watched Super Bowl LIII live on television.
Of 13: 3-New England Patriots’ victory over the Los Angeles Rams attracted about 98.2 million Americans, according to research firm Nielsen. Including streaming services, CBS then announced 100.7 million viewers.
The previous highlight was 114.4 million viewers. That was when the Patriots defeated the Seattle Seahawks in 2015. Ratings rose until that day and they have gone down ever since. Last year, there were only 103.5 million who wanted to see the Philadelphia Eagles win over the last regular guests from Boston.
14 points and Maroon 5
The decline has little to do with streaming, which still accounts for only a fraction of viewership in the states. Last Sunday, it was definitely due to the two teams’ unattractive play, which fought a punt duel (14 points in total), at least Johnny Hecker Records: Most points in a row in a Super Bowl (8) and also the longest punt in a game (65 yards) went to the Rams specialist’s account.
Who just wants to see it?
The question also arose with the Half-Time Act. Maroon 5, which was only the third choice after Rihanna and Pink were rejected, delivered a break show that gets hard to beat. Reminiscent of Coldplay’s equally skinny looks were aroused, but the British were at least colorful and authentic in their profile weakness. In any case, the times when real stars like Prince, U2 or the Rolling Stones honored each other at the break concert seem to be over.
The US President has certainly made a contribution to make donald trump done, the, as Colin Kaepernick launched its protest, blew up the NFL and predicted they would “go to hell with” their odds. The league is not there yet, but the sky is no longer at its feet in the United States either.
One billion viewers worldwide?
“1 billion viewers worldwide” has haunted the headlines of quite serious media such as the press, the courier or the world for several years. The problem with the number is: It is not approximately correct and is probably based on a “misunderstanding”, or a misinterpretation that was misunderstood by PR people. The NFL once communicated the technical reach of the game (TWR) years ago, which is broadcast in 180 countries. Back then it was 800 million (the number is also read often) and today it is around the ominous one billion. This is, however maximum possible number of viewers and not the number of those who actually see.
How many people actually watch the Super Bowl?
It’s hard to say, but you can get an approximate number. In the United States, they saw 100 million. The figures from Mexico (20 million), Canada (8 million) and Germany (1.5 million) are also known. The large Chinese market is still stagnant, and interest in the NFL in Asia, which is played early in the morning, is generally low. Countries with high affinity then have fewer inhabitants. About 400,000 saw in Australia and 150,000 in Austria. These are the already, the global highlights.
According to Statista, television reaches four billion people worldwide. About two percent of them watch the Super Bowl in the countries listed. If you add another 70-80 million viewers to the 100 million in the United States. Let’s be generous to DAZN, Gamepass & Co and round it up to 200 million. With the best will in the world, there are no more. Reuters estimated the number of viewers worldwide in 2015 at 160 million, which was significantly lower.
The largest single sporting event in the world is the Super Bowl
There is also a widespread rumor that does not even come close to holding a factual investigation. Following the change of Champions League final from Wednesday to Saturday, the numbers rose. In 2015, 380 million viewers worldwide watched the European club football final on television, which is about twice the size of the NFL final. This is also one of the pieces of advice from advisers to the NFL that they should put their finals on Saturday in order to appeal to more viewers worldwide.
Incidentally, only one event has managed to attract a billion viewers worldwide: the final of the World Cup. The NFL still has a long way to go to get there.