Werder Bremen: million game! Bundesliga promotion brings so much money!

Bremen – As unromantic as it sounds, professional football is always about money. This is especially true for SV Werder Bremen in the home game against Jahn Regensburg on Sunday (15.30 in the DeichStube live ticker). For the income in the 1st and 2nd league is enormously different. The Green and Whites clearly felt this a year ago when they moved down. Now the opposite path entices, the ascent is within reach. DeichStube has calculated what is financially at stake in this one game – at least 30 million euros, probably even more.

TV money

This is where the difference between the leagues becomes most apparent. As a climber would Werder Bremen Although they are far behind in the TV rankings, according to the internet platform “fernsehgelder.de” they collect a little over 40 million euros. In the last first division year, it was 49 million euros. It should be noted that the new television contract Bundesliga is no longer quite so lavish. And now for the big league difference: Werder would only get 20 million euros for another year in the lower house of the Bundesliga.

Werder Bremen: Sponsorship income should increase by around 10 million euros if the Bundesliga moves up


Main sponsor Wiesenhof is currently a good example. The poultry producer has just extended his contract by one year – and agreed on two options: In it Bundesliga the company from Lower Saxony allegedly would transfer 6.5 million euros, a class below 3.5. Klaus Filbry, head of SV Werder Bremenhad once explained after the descent that most sponsors would now pay 40 percent less. All sponsors put together means there are about 25 million in the upper house and about 15 in the lower house.

ticket sales

Despite the descent lowered Werder Bremen access fees not and referred to the strongest 2. Bundesliga anytime. Only in the business area was a discount given of 20 percent, that is where they are ticket prices but also many times higher, it goes in the direction of sponsorship. Werder will take more in league 1 in this area. The club has not yet decided whether the prices of season tickets and single tickets will remain stable. The rising costs of staff (minimum wage) and energy should also play a role.

Werder Bremen could accept the ticket prices if they moved up to the Bundesliga

One thing is clear: in the first year of the second division, the fans stayed with him SV Werder Bremen loyal as far as possible in the corona pandemic. All 27,000 season tickets offered were sold. The average attendance before the last home game was 27,835. If there are no more corona restrictions in the new season, Weser Stadium should be sold out much more frequently with 42,100 visitors. If there are a few more home games in the cup, there could be an additional 28 million euros ticketincome as in the 2018/19 season. A league lower the sum should not be completely reachable, for some opponents hardly have any fans and are also not so attractive to the home crowd.


“We need to make a transfer surplus this summer, regardless of the league, but it does not have to be near as high as last summer,” sporting director Frank Baumann said recently. The plus almost a year ago was over 20 million euros because Werder money needed to survive, and players like Milot Rashica, Josh Sargent, Maximilian Eggestein and Ludwig Augustinsson desperately wanted to leave. If they are not promoted, it is also conceivable for professionals like Marco Friedl, Marvin Ducksch or Niclas Füllkrug, for them Werder Bremen would still get a transfer fee. Jiri Pavlenka, Milos Veljkovic and Ömer Toprak’s contracts expire, but may be extended after promotion.

Werder Bremen: Promotion to the Bundesliga means additional revenue of at least 30 million euros

Regardless of the league’s will Werder Bremen do not have to look around the transfer market a bit – as a first division club with a little more money, as a second division club probably just looking for good offers and above all players on free transfer. The following aspect is also very important: Werder wants to repay its SME loan of 17 million euros in four years, primarily through the transfer proceeds – and there are transfer fees for players from 1. National League far higher than for second division kickers.


Good for those who have an old contract that runs for at least a year – such as Niclas Füllkrug, Marco Friedl or Leonardo Bittencourt. Their salary increases by one increase automatically by 40 percent, just as it also fell after the downturn. This season there Werder Bremen for his team just under 20 million euros. The budget should definitely be cut down a bit if one did not get promoted. At a increase 30 million euros plus X is planned for the squad. Incidentally, this sum is far from the 47 million euros from last first division season.


Werder Bremen should not necessarily be promoted for financial reasons, could certainly afford another year in the 2nd division, but a return would make many things easier – including servicing the loans (20 million euros) and the interest payments on the bond (17 million euros). / 6.5 percent per year). And it will be permanent 2. Bundesliga nor be as attractive as this season, income is likely to continue to decline. Who needs this millionchance so be sure to use it. (knee)

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