Coordination training is often less popular among members as it usually does not cut a particularly good figure. Balance plays a vital role in health and long-term exercise success. In an interview, Barbara Lohse, Product Manager for PRIME TIME fitness, describes the potential of such offerings and explains how operators can create new, motivating training experiences with Sensopro.
The sports researcher Barbara Lohse As product manager in the premium chain PRIME TIME fitness, he is responsible for equipping ten studios.
fM: Training of sensorimotor skills, Proprioception and coordination is very common in physiotherapy and rehabilitation, but is still in its infancy in fitness. What were your reasons for offering this training concept in your studies?
Barbara Lohse: Many clients shy away from sensorimotor training because it was too difficult for most of them to do so. Training on a BOSU® ball was the easiest thing to do, then nothing happened for a long time.
I also always say that you are fine on a device, ie. H. must also look good to many members. Until now, it has always been easy to fall off shaky surfaces because there was not enough support and because it was too difficult to keep the balance.
This means that in a seemingly simple exercise on a simple piece of equipment one often fails and does not feel good about it.
As a result, our members have had a hard time convincing them to include sensorimotor training in their training schedule, despite the importance of this type of training. I have long been looking for a way to integrate sensory motor skills and coordination into our concept. So far, however, there has not been a good device that one would really like to have used voluntarily.
How have you integrated this demanding training offer into your support concept and training operations?
Sensopro was ideal for us and our training concept. The students have fun and also like to use the device. Viewed once and members use it again and again – regularly and independently.
We started with one unit per club and had to continuously upgrade. Today we already have three units per. club. Because of our compact clubs, we always have to think about: What do we take out ….
Which target groups are primarily in demand for this specific education in your studies? What is the most common reason your customers choose it?
Everyone is a target group! One can feel, especially among the younger ones, that their sensorimotor functions and coordination are not the best. You have not stood on roller skates on the street or climbed a tree anymore. Everything we used to have when we were young is no longer in the cities today.
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For the elderly among us who are a little out of practice, sensorimotor exercises provide important fall prevention training. And for athletes, it is essential for the hand-eye coordination that they benefit from in their sport. Sensorimotor skills and coordination are important brain tools for all target groups.
In your opinion, which target groups have the greatest growth potential for similar training concepts? To what extent do you want to adapt your marketing to this?
As there is no specific target group for this type of training, the growth potential is generally very high. The Sensopro with its various focus programs makes the training easier and you can say that especially older people, who otherwise do not dare to try anything new, feel very attracted to this training.
They enjoy it, and they succeed, quick success! However, we are surprised that younger people actually have extreme difficulties with coordination and balance.
In contrast to the sensorimotor exercises that have been common so far, which were always more medical and looked a bit like physiotherapy, we can actually address all target groups with our training concept. Balance training is now attractive.
What are the main benefits of sensorimotor and coordination training compared to range of services – e.g. B. in customer loyalty or in building a community?
It is actually a rounding off of the overall “training” concept. Finally, everything is summed up in one plan. Our customer loyalty is a result of our overall concept of effective training. There is a greater likelihood that a community is due to the fact that we still have coaches talking to the members.
Our members, in turn, tell us about us and how they trained with us. In our webinars, we repeatedly emphasize that training in coordination and sensory motor skills is very important, and listeners often confirm that it is also fun to train with us.
What factors from your point of view make the offer of sensorimotor, proprioceptive and coordination training in the studies successful?
Above all, training should be fun. Exercisers also want to look their best while exercising. I think we managed to do that with the introduction of Sensopro.
Are training concepts from this specific area suitable for generating additional sales for studies?
Everything is included with us. I do not think it is right to have to pay extra when something is absolutely necessary for a successful workout. We may be a little more expensive overall than other clubs, but it pays off.
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What recommendations do you have for coaches? Studio operators interested in Coordination training as well as proprioceptive and sensorimotor to establish training or to expand your offer with this training concept?
Find training equipment that suits your study concept and your target groups – or simply: integrate one or more Sensopro.
Here you can find it Introduction to the topic “Practice Check Coordination Training” and after release Special articles on proprioceptive training: