Primestar Group establishes three new brands | news

With its new brands June SiX, June Stay and WorX, the hotel operator Primestar Group introduces a new product concept with an integrated offer within the hotel, long-term residence and workplace segments in German A-cities. Primestar Group is expanding its range of services alongside the established franchise segment, which consists of 14 franchise hotels in German A-cities.

The first June SiX flagship hotel will open on June 6, 2022 as June SiX Berlin City West directly on Savignyplatz with a new bar concept, June Bar. Additional locations in German top rankings have already been signed and will be announced during the year.

June six for flexible stays

June SiX is a vibrant young boutique hotel brand that offers guests conscious and flexible stays in the heart of the city.

The hotels will be located in urban and central locations throughout Europe and will present themselves with an individual and diverse selection. They are characterized by the modern interior and decor. Designed to reflect urban elegance, the June Bar is offered in select locations.

“June SiX hotels offer an inspiring and unique atmosphere for our community, which is further enhanced by a focus on innovation, digitalisation and environmental awareness. All rooms are equipped with modern technology, stylish bathrooms and first-class beds. Our guests can look forward to free high-speed WiFi, gyms and conference rooms as an additional offer, ”explains Andreas Erben, Managing Partner at Primestar Group.

June Stay and co-working platform WorX

In addition to the June SiX hotel line, Primestar Group is launching its June Stay brands for long-term stays and the co-working platform WorX. With this, the group wants to address the new, conscious and flexible way of “travel.work.live.”

It registered in the trademark law “travel.work.live.” is reflected in the three new brands, for example with co-working offers and WorX locations both in the existing franchise hotels and in the new June SiX hotels.

WorX as its own co-working brand

WorX is Primestar Group’s own co-working brand and is offered flexibly as a subscription and one-day pass at all June SiX hotels and future June Stay locations as well as in the existing 14 franchise hotels. The rooms offer modern desks, co-working areas and meeting rooms. In addition, young professionals can use the hotel’s facilities, such as the fitness center or bar.

The rooms of the new June SiX hotels are characterized by a modern interior and are equipped with modern technology. (Photo: © Primestar Group)

June Stay for long-term bookings

June Stay is an extension of the June SiX world and offers rooms for long-term reservations. Most rooms will offer extra space and extras such as a kitchenette and home office furniture.

“We used the past year to further expand the reorganization of the company, which was announced in June 2021. We are very pleased to expand our product range with the three new brands and are confident that with this step we will implement the new With the opening of our first June SiX flagship hotel in the center of Berlin on Savignyplatz, we want to be the new integrated and flexible way to ‘travel.work.live’ implement, “says Andreas Erben.

Oliver Kupka, CEO of Primestar, adds: “The pandemic has accelerated cultural change and the importance of change in the hotel industry with a stronger focus on digitization and technology as well as on new target groups. Therefore, Primestar Group’s integrated own brands, June SiX, June Stay and WorX, which represents an exciting addition to the current franchise portfolio, equipped with excellent and the latest technology solutions. ”

(Primestar Group / SAKL)

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