Who gets it right? Check out fitness influencers • WOMAN.AT


Pamela Reif and Mady Morrison are among the most successful fitness influencers in Germany

© Instagram: Pamela Reif & Mady Morrison

Pamela Reif is one of the most successful fitness influencers. The 24-year-old has 7.4 million followers on Instagram and 6.2 million on YouTube. Her fortune is estimated at around 4.7 million euros. Not surprisingly, the marketing machine is running at full speed. She now sells (almost) everything: muesli, protein bars, nut balls, chocolate chips, cookbooks, a fashion collection, her own app and home training. The latter she owes her breakthrough. And we want to know: How good are they?
Fitness expert Klara Balla analyzed her workout videos and the videos from four other internet athletes for us.

Pamela Reif

A little point of criticism in advance:
Her training always starts immediately without warming up. There is a separate video for this, but there is no reference to it. It makes it tempting to start right away. Heating is extremely important to avoid injury. Most videos are without comments. There are a few and I think they are especially good because they draw attention to important things during training. Except for proper breathing. It is essential. Focus is on abdominal muscles and buttocks, focus is more on burning & shaping than muscle building. Most of the time there is no rest between exercises. I want at least five seconds because you lose time just to change position. You can also take a sip of water between meals.

What is very positive:
There are videos of different lengths. So even if you only have a little time, you can find a workout. The execution is good and variations are also suggested. There is also extra training for beginners. I think the visualization is fine and over time the next exercise pops up. So you know exactly how long the sequence still lasts. The exercises are mostly at a high pace, which in principle is not a bad thing, but you should pay more attention to the quality of the exercise than to the speed.

Anna Engelschall

All videos remain uncommented, but the performance of the exercise is particularly beautiful. There is always heating and cooling, which is really good. It is also great that there are exercises with weights. Otherwise, there is a focus on high intensity & full body, but combined with a good portion of power. What I also think is very nice is that in the short break between the exercises, the next one is already shown as a video. Time passes, by the way, and you can see how much you have already achieved. The exercises are all very concentrated and performed precisely, so a beginner would definitely be able to keep up. Unfortunately, the training information that indicates abdominal tension or straight back is missing.

Mady Morrison

She gets a huge plus for the fact that all videos are super commented. Although there are a few fitness clips, the focus is otherwise on yoga. What I would like to praise are the many videos for beginners. There are mostly fairly short sequences and they are very precisely directed. What’s great too: the wide range of mobilization and relaxation exercises that others usually miss. But they are essential for keeping the body functional and for getting the most out of it. In addition to the more relaxed workouts, there are also Power Flows that kick-start and combine strength with coordination, endurance and mobility.

Anne Kissner

A big plus for Anne too: she comments on all training sessions, gives the right coaching tips and authentically shows that we coaches sometimes get breathless.
In the beginning, she always gives a brief overview of the training and how the intervals work, so you can better prepare for what is to come. There is warm-up and stretching at the end and over time variations with / without equipment or lighter or more demanding alternatives are shown again and again for the exercises. The break time is used to explain the next exercise.
The training is therefore also good for beginners, the pace is not too high and if the exercise is too difficult, then you can try the simplified version.

Rebecca Louise

Rebecca also comments on her training. For me personally almost too much, it is difficult to keep an eye on the essential points. For many, though, it is very motivating if someone talks to you all the time. In any case, the most important points to be observed are mentioned, and attention is also drawn to breathing. Some videos have included heating and cooling. But some do not, you should check this before you start, so you do not start the exercises without warming up. There are short breaks between the exercises where the follow-up exercise is displayed. The trainings are good for an intermediate level, sometimes too difficult for beginners and maybe a little too easy for advanced users. It would be nice if there were further variations and the exercise adjusted accordingly.


Klara Balla is a personal trainer at John Harris Fitness in Vienna.

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