Market analysis “European Health & Fitness Market Report 2022” presented

As part of the 9th European Health & Fitness Forum 2022 (EHFF), EuropeActive and Deloitte presented their new industry survey to more than 400 invited guests in Cologne. The European Health & Fitness Market Report 2022 (EHFMR) provides comprehensive industry figures from the European fitness and health market and illustrates a growth trend following the Corona crisis.

The most important facts in brief:

  • In the run-up to FIBO, EuropeActive and Deloitte presented theirs at the 9th European Health & Fitness Forum new comprehensive industry survey in front of.
  • “European Health & Fitness Market Report 2022” contains important measurements and illustrates the effects of the Corona crisis.
  • Despite long closures The report delivers 2021 and the ongoing requirements positive signals.
  • Increasing number of members and facilities are optimistic despite the drop in sales.

Here we go! Background and detailed information:

European Health & Fitness Market Report 2022 is the eleventh joint publication of EuropeActive and Deloitte and delivers valuable current industry figures from the European fitness and health market.

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That highlights the new report Calendar year 2021 and shows the extent to which the corona pandemic and renewed Closures and ongoing restrictions affecting industry development having.

Membership growth despite the crisis

According to the report European membership increased by around one million members (+ 2%) from 55.2 million in 2020 to 56.3 million by the end of 2021.

that 20 largest fitness chains busy one Increase in their membership of 0.7 million (+ 6%) to 13.1 million. compared to 2020.


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The ranking of the chains with the most members is led by Basic-Fit (2.22 million), RSG Group (1.69 million) and PureGym Group (1.63 million).

Decline in sales and weak plant growth

Alone because of the corona-related closures, they went income compared to 2020 (EUR 19.3 billion) by 11.3 percent to about $ 17.1 billion. that 15 best-selling European fitness providers scored one in 2021 Total turnover of DKK 3.1 billion. EUR.



that The total number of installations increased slightly from 63,059 in 2020 to 63,173 in 2021 (+ 0.2%).

Industry interesting for investors

In 2021, 19 major M&A agreements were implemented, which did continued interest from investors by acquiring shares in classic stationary fitness companies.

These transactions underline this Studio operators will remain at the center of the industry ecosystem in the future will stand.

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New in EHFMR 2022 is a detailed Chapter about the results of a large-scale EuropeActive consumer survey of 11,000 people in 19 countrieswhich was implemented in January 2022.

The results show that now that most health and fitness restrictions have been lifted, the industry gets back on track quickly and recovers.

Gold standard for market research

In a comment on the report, EuropeActives CEO Andreas Paulsen said: “The ‘European Health & Fitness Market Report’ has Gold standard for fitness market research and develop physical activity! ”


“And especially in this challenging and transforming time for our sector, we need reliable data to scientifically illustrate the impact of COVID-19 on our sector and, more importantly, to demonstrate the positive and significant impact of our industry as a whole. Europe.”
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Andreas Paulsen, CEO Europe Active


Andreas Paulsen continued: “I would like to thank EuropeActive Ambassador Herman Rutgers, our partners at Deloitte and our worldwide study partners and sponsors. this great and important achievement in a very difficult time to thank!”

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Confidence in further growth

“We remain convinced that we can Target of 100 million members by 2030 will be achieved, ”concludes Paulsen.

David Stalkerpresented at the 21st General Meeting on April 5, 2022 re-elected for a further three years as President of the European Umbrella Organization is also optimistic about the future and adds: “I really look forward to supporting Andreas and the fantastic EuropeActive team in making their to achieve ambitious goals and expand EuropeActive’s presence throughout Europe. “

The full European Health & Fitness Market Report 2022 is available for EUR 399 (EUR 199 for EuropeActive members) out now and can be ordered through the EuropeActive Knowledge Center here.

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